The Effects of Digital Media on Entrepreneurship Among Market Women in Birnin Kudu Local Government Area, Jigawa State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
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- Recommended for :
- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Entrepreneurship is a critical driver of economic growth and poverty alleviation, particularly in informal markets. For market women in Birnin Kudu, digital media offers opportunities to enhance business practices, reach new customers, and improve financial literacy. Platforms such as WhatsApp, Facebook, and Instagram enable these entrepreneurs to market their products, engage with customers, and access vital business information. Studies by Yusuf and Ibrahim (2023) reveal that digital media enhances entrepreneurial outcomes by providing low-cost marketing tools, fostering innovation, and creating networking opportunities. This study examines the effects of digital media on entrepreneurship among market women in Birnin Kudu, emphasizing its impact on business growth and socio-economic empowerment.
1.2 Statement of the Problem
Despite the availability of digital tools, many market women in Birnin Kudu struggle to adopt them due to barriers such as digital illiteracy, limited internet access, and cultural norms. These challenges hinder their ability to leverage digital media for entrepreneurial success. This study explores the effects of digital media on entrepreneurship among market women and identifies strategies to address these challenges.
1.3 Objectives of the Study
- To evaluate the effects of digital media on entrepreneurship among market women in Birnin Kudu.
- To identify challenges hindering the adoption of digital media for business purposes.
- To propose strategies for enhancing digital media use among market women.
1.4 Research Questions
- What are the effects of digital media on entrepreneurship among market women in Birnin Kudu?
- What challenges limit market women’s use of digital media for entrepreneurship?
- What strategies can improve the adoption of digital media for business purposes?
1.5 Research Hypothesis
- Digital media significantly improves entrepreneurship among market women in Birnin Kudu.
- Limited access and digital literacy hinder effective use of digital media for business.
- Training programs can enhance digital media adoption for entrepreneurship.
1.6 Significance of the Study
The study provides insights into how digital media can empower market women, offering recommendations for policymakers, development agencies, and entrepreneurs in Birnin Kudu.
1.7 Scope and Limitations of the Study
The study is limited to the effects of digital media on entrepreneurship among market women in Birnin Kudu Local Government Area. It does not explore non-digital entrepreneurial strategies or other regions.
1.8 Operational Definition of Terms
- Digital Media: Online platforms and tools used for business promotion and communication.
- Entrepreneurship: The process of creating and managing businesses for profit.
- Market Women: Female entrepreneurs engaged in trade within local markets.
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